This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.

Carl H. Botan, Vincent Hazleton

Contents: Preface. C.H. Botan, V. Hazleton, Public Relations in a New Age. Part I: The Foundations.J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory. R.L. Heath, A Rhetorical Theory Approach to Issues Management. M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations. D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory. W.T. Coombs, Crisis Management: A Communicative Approach. V. Hazleton, Toward a Theory of Public Relations Competence. C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations. C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance. L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building. W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication. Part II: Tools for Tomorrow.M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building. D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective. D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity. G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations. D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations. B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function. J.A. Ledingham, Relationship Management: A General Theory of Public Relations. D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies. E.L. Toth, Building Public Affairs Theory.