Culture and Communication
Cultural Variability
Situational Factors
Self-Conceptions
Verbal Communication Styles
Nonverbal Dimensions and Context-Regulation
Personality
Social Cognitive Processes
Affective Processes
Interpersonal Relationships
Intergroup Relationships
Concluding Remarks

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.

The authors examine the theoretical influence of culture on interpersonal communication. They provide a framework for guiding future, and for interpreting past, research in the field.

Because cross-cultural comparisons of interpersonal communication must be theoretically based, culture must be treated as a variable in research. This concept is presented in the first two chapters and then applied to specific areas of research. Previous research is reinterpreted in the light of this concept, and explanations are provided on how culture has influenced specific areas such as situational factors, verbal and nonverbal communication styles, interpersonal and intergroup relationships.