Before you have gone very far in this book, you will have found many familiar themes and topics. Be assured: this is not just a rehashing of old fare dished up between new covers, but a genuinely new food for thought and meditation.

Eric McLuhan is an author, editor, and teacher. He has worked closely with Marshall McLuhan, with whom he studied Finnegans Wake. He now lectures and writes on media and society, and edits the journal McLuhan Studies.