Warren J. Belasco is Professor of American Studies at the University of Maryland, Baltimore County. He is the author of Meals to Come: A History of the Future of Food and Americans on the Road: From Autocamp to Motel and the coeditor of Food Nations: Selling Taste in Consumer Societies.

Part One: Rebellion: The Making of a Counterculture
1. An Edible Dynamic
2. Radical Consumerism
3. Radical Therapy: The Oppositional Identity
4. Organic Force: An Alternative InfrastructurePart Two: Processing Ideology: The Moral Panic
5. The Orthodox Defense: The War of the Metaphors
6. The Mess in Washington
7. The Press: Shifting the CenterPart Three: Marketers: Healthy Profits
8. Opportunism in the Marketplace
9. Straddling the Contradictions
10. A Healthy Foods Portfolio
11. Looking Backward, and ForwardNotes
Index