This book is an antidote for civic apathy and disillusionment. It takes the reader step-by-step through the process of successful action for change -- from the germ of an idea to finding allies, getting the word out, and building the critical mass of people, energy, and support to accomplish the desired result.

Filled with abundant practical examples and guidelines for success, the book covers all the bases: how to recognize that it's time for action; how to lobby decision makers; how to go to court; how to use information; how to use the internet effectively; how to get media attention; how to influence public opinion; how to mobilize grassroots support; how to form coalitions; how to organize an initiative or referendum; and more.

1: Change Is in the Air; 2: The Anatomy of an Issue Campaign; 3: Issues and Interest Groups; 4: Targets of Opportunity: Issue Arenas; 5: Understanding and Influencing Public Opinion; 6: Information and Persuasion; 7: Media Advocacy; 8: Finding Strength in Numbers: Building and Managing Coalitions; 9: Persuading Decision Makers; 10: Grassroots Mobilization; 11: Issue Advocacy and the Internet; 12: Initiatives and Referenda: The Public Takes Charge; 13: Putting It All Together: Guns in America; 14: Issues and Advocacy Strategies for the Twenty-First Century