Making money from exercise may seem like a pipe dream to many, but in fact physical fitness is fast becoming one of America's hottest new professional fields. Here, a successful personal trainer gives expert advice on every aspect of setting up and running a home-based personal trainer business. Readers will learn how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home office-as well as how to use the Internet to develop one's business.

* Turn your fitness passion to profit * Get trained and certified * Set your own schedule * Establish long-term client relationships * Become the trainer everybody wants!

All How to Start a Home-Based Business books include:

1. So You Want to Start a Personal Trainer Business?

2. Envisioning the Business

3. What You Need in Your Home Office

4. Writing a business plan

5. Getting Started

6. Financial Planning (including pricing goods and services)

7. Financial Management

8. Taxes and Record Keeping

9. Legal and Ethical Issues

10. Marketing Your Business

11. The Internet and E-commerce

12. Business Endgame: Stay Small, Grow, or Sell

13. Training and Certification

Appendix:

* Web Resources

* Organizations

* Trade Shows

* Educational Resources

* Other Useful Information