From a $250,000 fête for a seven-year-old Florida girl, complete with helicopter rides, to $100,000 first birthday parties as reported in the New York Times, this is rapidly becoming the gilded age of children's birthday parties. The cost of these events now averages between $200 and $400, fueled by pressure to "keep up with the Joneses." Couple this surge in interest with the fact that births in the United States have exceeded 4 million each year since 2000, and you have a waiting and growing market. Planning such events has become a profession in itself.
More and more, parents are turning to event consultants to plan their children's celebrations. If you've dreamed of your own home business, planned parties for your own children, and want to put your creative ideas to work, this book is for you. Packed with organizing tips, guidelines, checklists, and more, How to Start a Home-Based Children's Birthday Party Business will help you hit the ground running.
How to Start a Home-Based Children's Birthday Party Business
TOC
Chapter 1 Happy Birthday Party Business to You!
Why Now Is the Moment
The Key Characteristics of a Children's Party Planner
An Honest Self-Assessment
Challenges of the Field
Opportunities in a Rapidly Growing Area
Chapter 2 Envisioning Your Business
From Princesses to Ponies, What Type of Party Business
Choosing Where to Conduct Parties
Who Is the Audience for Your New Business?
Weighing Part-Time and Full-Time Options
Specialization
Chapter 3 Creating Your Home Work Space
Setting Up a Dedicated Work Space
Buying Office Equipment
Selecting and Purchasing Party Supplies
Zoning Issues
Applying for Licenses
Choosing Insurance
Keeping It Professional
Chapter 4 Ready, Set, Start
Writing a Business Plan
Research, Research, Research
Keeping an Eye on the Competition
Creating a Niche
Naming Your Business
Crafting a Compelling Mission Statement
Selecting a Business Structure
Sole Proprietorship
General Partnership
Incorporation
Limited Liability Company
Chapter 5 Hanging out Your Shingle
Start Spreading the News
Avoiding Common Early Mistakes
The First Event
From Cakes to Party Hats, Finding the Right Suppliers
Developing References and Referrals
Documenting Your Successes
Chapter 6 Planning Your Finances
How Much Do You Hope to Earn?
Being Realistic About Earning and Spending
Financing Your Business
Pricing Goods and Services
Determining a Budget
Chapter 7 Tracking Your Money
Billing Your Clients
Financial Software
Key Financial Statements
Chapter 8 Tax Time
Record Keeping to Ease Tax Time Stress
Hiring an Accountant
Tracking Deductions
Financial and Record Keeping Software
Chapter 9 Keeping It Legal
When to Hire an Attorney
Choosing the Lawyer That Is Right for You
Written Agreements and Contracts
Hiring Employees
Customer Confidentiality
Chapter 10 Start Spreading the Word
Creating a Marketing Plan
Advertising
News Features and Press Releases
Newsletters
A Walk through the Yellow Pages
The Power of Word of Mouth
Making and Distributing Brochures and Business Cards
Networking News
Chapter 11 Strength of the Web
Creating a Persuasive Web Site
Using On-line Sources
E-mail Newsletters
Chapter 12 Onward and Upward
Growing Your Small Business
Charting Trends in Your Industry
Appendix
Training
Bibliography
Trade Associations
Trade Shows
Index
About the Author