This book explores factors leading to a surge in youth voting and outlines strategies for political parties to continue attracting young voters to the polls. In 2008, the possibility of the first U.S. African American president as well as the economic and political climate of the nation galvanized young voters.

Chapter 1 List of Tables Chapter 2 Introduction Chapter 3 Chapter 1: Youth Voting and the 2008 Presidential Election Chapter 4 Chapter 2: Youth Voting During Past Presidential Elections Chapter 5 Chapter 3: Generational Theory and Generation Y Chapter 6 Chapter 4: Methods to Attract Generation Y Chapter 7 Chapter 5: The Democratic and Republican Parties Chapter 8 Chapter 6: Impact of the 2008 Election on Future Elections Chapter 9 Bibliography Chapter 10 Index Chapter 11 About the Author