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An Executive's Guide to Information Technology
Principles, Business Models, and Terminology
von Stephen Murrell, Robert Plant
Verlag: Cambridge University Press
Gebundene Ausgabe
ISBN: 978-0-521-85336-1
Erschienen am 28.11.2012
Sprache: Englisch
Format: 250 mm [H] x 175 mm [B] x 25 mm [T]
Gewicht: 846 Gramm
Umfang: 386 Seiten

Preis: 90,50 €
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Klappentext
Biografische Anmerkung
Inhaltsverzeichnis

Assessing the most valuable technology for an organization is becoming a growing challenge for business professionals confronted with an expanding array of options. This book is an A-Z compendium of technological terms written for the non-technical executive, allowing quick identification of what the term is and why it is significant. This is more than a dictionary - it is a concise review of the most important aspects of information technology from a business perspective: the major advantages, disadvantages and business value propositions of each term are discussed, as well as sources for further reading, and cross-referencing with other terms where applicable. The essential elements of each concept are covered in a succinct manner so the reader can quickly obtain the required knowledge without wading through exhaustive descriptions. With over 200 terms, this is a valuable reference for non- and semi-technical managers, executives and graduate students in business and technology management.



Dr Robert Plant obtained his PhD in Computer Science at the University of Liverpool, England, in 1987. He is currently an associate professor at the School of Business Administration, at the University of Miami, and specializes in teaching MIS Strategy both here and at other universities and companies. His research interests focus on the role of information systems in strategic management.



Introduction; A-Z description and summary of over 200 terms.


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