Economic and democratic theory justify deviations from free trade in media products.

Preface; Part I. Serving Audiences: 1. Not toasters: the special nature of media products; 2. Public gods and monopolistic competition; 3. The problem of externalities; 4. The market as a measure of preference; 5. Where to? Policy responses; Part II. Serving Citizens: 6. Different democracies and their media; 7. Journalistic ideas; 8. Fears and responsive policies; 9. Constitutional implications; Part III. An Illustration: International Trade: 10. Trade and economics; 11: Trade, culture, and democracy; Conclusion; Postscript: the internet and digital technologies.