This book highlights critical challenges for business in a world where corporate responsibility has gone global.

List of figures; List of tables; List of contributors; Foreword; Introduction: corporate responsibility and global business N. Craig Smith, C. B. Bhattacharya, David Vogel and David Levine; Part I. Embedding Corporate Responsibility: 1. A corporate social responsibility - corporate financial performance behavioural model for employees Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen; 2. The integrative benefits of social alliances: balancing, building, and bridging Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright; 3. Integrating corporate citizenship: leading from the middle Philip Mirvis and Julie Manga; 4. CSR in search of a management model: a case of marginalization of a CSR initiative Aurélien Acquier; Part II. Marketing and Corporate Responsibility: 5. Global segments of socially conscious consumers: do they exist? Pat Auger, Timothy M. Devinney and Jordan J. Louviere; 6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA François Maon, Valérie Swaen and Adam Lindgreen; 7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati; Part III. Corporate Responsibility and Developing Countries: 8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains Emma Kambewa, Paul Ingenbleek and Aad van Tilburg; 9. Breaking new ground: the emerging frontier of CSR in the extractive sector V. Kasturi Rangan and Brooke Barton; 10. Overcoming rural distribution challenges at the bottom of the pyramid Sushil Vachani and N. Craig Smith; Index.