William Woys Weaver is Director of the Keystone Center for the Study of Regional Foods and Food Tourism. He has written fourteen books, including Heirloom Vegetable Gardening and Pennsylvania Dutch Country Cooking, both of which received Julia Child awards. A contributing editor to Gourmet, Weaver has also served as Associate Editor and Art Editor for The Encyclopedia of Food and Culture. He has appeared on many national programs, including Good Morning America and NPRs Fresh Air.

"William Woys Weaver's personal collection of food-and-drink ephemera is a marvel of culinary Americana, and we have the chance here to visit it with Weaver himself as our guide. It's impossible to stop turning the pages of this dazzling book. Few works in any genre have captured so precisely and memorably the interplay of food, design, technology, business and popular culture. Food-lovers, professional and otherwise, will find that every one of these provocative images inspires new questions, fresh ideas and enormous delight."--Laura Shapiro, author of Perfection Salad: Women and Cooking at the Turn of the Century
"This wonderful new book is not to be missed by collectors, gourmets, or anyone nostalgic for the dishes grandma used to make!" --Arthur H. Groten, President of the Ephemera Society of America, www.ephemerasociety.org