WHY + HOW = WOW!
Some business books ask why. Others tell you how. Uniquely and powerfully, Re-energizing The Corporation explains why you must lead change and how to do it.
Jonas Ridderstråle, co-author of the international bestseller Funky Business and one of the world's most influential business gurus, provides a vibrant and energizing take on the world of today and tomorrow. Mark Wilcox, backed by 25 years of frontline business experience in some of the world's best known corporations, offers a uniquely practical approach to turning ideas into to action and making change a reality. Together, they blend ideas, cases, models and practical examples into a framework that enables you to master the art of making positive change happen.
The first time Jonas and Mark worked with a group of executives, more than 200 projects resulted, over 250 million euros were saved and made as managers began to take responsibility for their own challenges. Now, they have teamed up to provide their own potent blueprint for re-energizing your organization.
Re-energizing The Corporation is built on the groundbreaking 3e leadership model which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, you will be able to create compelling pictures of the future of your organization; build a following of individuals committed to getting the vision into reality; and maximize team performance to deliver on your dream.
Change is a fact of life. It's inescapable. The choice is yours: reduce or produce change. In truth, there's only one choice.
Re-energizing the Corporation aims to shake organizations out of their all too common torpor. It will help those leaders who know they need to change to become the surprise-shockers of their industries by re-energizing themselves and their teams.
Over the last 100 years, far too many companies have been killed by management. Now, Re-energizing the Corporation gives you the power to prosper by presenting the new principles for defibrillating the corporate body. As a leader you determine the heartbeat of your business. Flat line organizations don't attract, retain and capitalize on talent. Re-energized ones do.

About the Authors

Jonas Ridderstråle is at the forefront of the new generation of European-based business gurus. Ranked in the Thinkers 50 as one of the world's top business gurus, Jonas is an advisor and consultant to multinational corporations and helps run the Swedish Management Group ? one of Scandinavia's leading management development companies. He's a visiting professor at Ashridge Business School. His previous books are the international bestsellers Funky Business, Karaoke Capitalism and Funky Business Forever (co-authored with Kjell A. Nordström).

Mark Wilcox is the founder of the UK-based consulting firm, RedThread Consulting. Its clients include Sony, the British Army, HSBC and Hilton Hotels. Prior to launching RedThread, Mark spent twenty-five years working in the corporate world. At Sony Europe he was responsible for talent development programmes and was Director of People and Organizational development covering 9,000 employees in 23 countries.

About the authors vii

Introduction ix

Acknowledgements xv

Part One: Why: Re-Energizing Thinking 1

 1 Beyond the talent war 3

 2 Come together 9

 3 In search of surprise 15

 4 The energy of excellence 23

 5 Energizing leadership 29

 6 Killed by management 35

 7 From great to grave 43

 8 The balancing act 47

 9 Split decision 57

10 The people power plant 63

11 Constructing the competence campus 67

12 Creating the confidence clinic 89

13 Composing the courage cathedral 99

Part Two: How: Energizing Action 111

14 The Es in energize 113

15 Envision 117

16 Elements of envisioning 125

17 Engage 133

18 Elements of engagement 137

19 Execute 155

20 Elements of execution 159

21 In the army now 173

22 How to develop leaders 177

Index 197