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The Quest for Global Dominance
Transforming Global Presence into Global Competitive Advantage
von Anil K. Gupta, Vijay Govindarajan, Haiyan Wang
Verlag: John Wiley & Sons
E-Book / PDF
Kopierschutz: Adobe DRM


Speicherplatz: 2 MB
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ISBN: 978-0-470-27844-4
Auflage: 2. Auflage
Erschienen am 17.06.2008
Sprache: Englisch
Umfang: 320 Seiten

Preis: 22,99 €

Biografische Anmerkung
Klappentext

THE AUTHORS
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business. He consults with CEOs and senior executives in global corporations. During 2008, he is on leave from Tuck to work with General Electric as "Professor in Residence and Chief Innovation Consultant."
Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.



Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among themost distinguished experts in the field of globalization. In TheQuest for Global Dominance they present the lessons from theirtwenty-year study of over two hundred corporations. They arguethat, in order for a company to create and maintain its position asa globally dominant player, executives must ensure that theircompany leads its industry in the following four essential tasks:
* Identifying market opportunities worldwide and pursuing them byestablishing the necessary presence in all key markets
* Converting global presence into global competitive advantage byidentifying and developing the opportunities for value creationthat global presence offers
* Cultivating a global mindset by viewing cultural and geographicdiversity as an opportunity, not just a challenge
* Leveraging the rise of emerging markets especially China andIndia to transform the company's growth prospects, global coststructure, and pace of innovation


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