This book examines how Cuba has restructured core economic policies to tackle stagnation, and the resulting surge of entrepreneurial activity in tourism among Cuban residents. It highlights the factors that are influencing and complicating tourism planning and development. It was first published as a special issue of Tourism Planning & Development.

Lauren Duffy is Assistant Professor in the Department of Parks, Recreation, and Tourism Management at Clemson University, USA. Her research focuses on tourism planning and development with a particular interest on how power influences stakeholder participation throughout a planning process in rural, coastal, and lesser economically developed contexts.

Carol Kline is Associate Professor of Hospitality and Tourism Management at Appalachian State University, USA. Her research interests focus on tourism planning and development, tourism entrepreneurship, and animal welfare issues. She has extensive knowledge/experience in Cuba having been involved in research programs and publication of empirical studies, and facilitation of study abroad programs to the country.

1. Introduction: Complexities of Tourism Planning and Development in Cuba Lauren Duffy and Carol Kline 2. Historical Evolution and Spatial Development of Tourism in Cuba, 1919-2017: What is Next? Eros Salinas, Lluis Mundet and Eduardo Salinas 3. Cuba Today: An Overview of Tourism Competitiveness Marketa Kubickova and Seung Hyun Lee 4. Tourism Initiatives Developed through Collaboration with Foreign Organizations: The Emergence of Responsible Practices in Cuba Giovanna Bertella and Cecilia Rossi Romanelli 5. Development Tourism in Cuba: Experiential Learning and Solidarity in the Development Tourism Encounter Rochelle Spencer 6. Business, Hospitality, and Change in Cuba's Private Tourism Sector: A View from Casas Particulares in Viñales Valerio Simoni 7. Global Contemporary Art Tourism: Engaging with Cuban Authenticity Through the Bienal de La Habana Paloma Checa-Gismero 8. Gender, Advertising and Ethics: Marketing Cuba Nigel Morgan and Annette Pritchard 9. Tour Guides' Roles and Their Perceptions of Tourism Development in Cuba Pavlína Látková, Evan Jordan, Christine Vogt, Malia Everette and Cicely Aquino