This book presents state of the art theoretical and empirical research on the ubiquitous internet: its everyday users and its economic stakeholders. The book offers a 360-degree media analysis of the contemporary terrain of the internet by examining both user and industry perspectives and their relation to one another.

Introduction Part I: Users and Usage Patterns 1. Next Generation Users: Changing Access to the Internet Grant Blank and William H. Dutton 2. The Internet in My Pocket Stine Lomborg 3. Managing the Interoperable Self Anja Bechmann 4. The Dynamics of Real-Time Contentious Politics: How Ubiquitous Internet Shapes and Transforms Popular Protest in China Jun Liu Part II: Commercialization, Standards, and Politics 5. Histories of Ubiquitous Web Standardization Indrek Ibrus 6. Mobile Internet: The Politics of Code and Networks Lela Mosemghvdlishvili 7. Predictive Algorithms and Personalization Services on Social Network Sites: Implications for Users and Society Robert Bodle 8. The Digital Transformation of Physical Retailing: Sellers, Customers, and the Ubiquitous Internet Joseph Turow Conclusion

Anja Bechmann is Associate Professor, Head of Digital Footprints Research Group at Aarhus University and board member of the National Council for Digital Security in Denmark. She is the initiator and co-developer of the Digital Footprints software and has published extensively on cross-media, internet economy, privacy regulation and social media.

Stine Lomborg is Associate Professor of Communication and IT at the University of Copenhagen in Denmark. She has published extensively on user studies, focusing on the role of social media in everyday life. She is the author of Social Media - Social Genres: Making Sense of the Ordinary (with Routledge).