This volume brings together a wide range of international experts in the fields of events, design and Imagineering to focus on event design process. It explores the entire process of event conception, production, consumption and co-creation which make up the event experience. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers.

The multidisciplinary nature of the material it will appeal to a broad academic audience, such as art and design, cultural studies, tourism and events studies.

Greg Richards is Professor of Leisure Studies at the University of Tilburg and Professor of Events at NHTV Breda University of Applied Science in the Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education.

Lénia Marques is a Lecturer in Imagineering at NHTV Breda University of Applied Sciences, the Netherlands.

Karen Mein is a Lecturer in Business Administration at the NHTV University in Applied Sciences in Breda, the Netherlands.

Part 1: Theoretical Perspectives on Event Design Part 2: Co-creating Events Part 3: Case studies of Event Design