Contents Introduction Part One: Context Chapter 1: Histories of Media Globalisation Chapter 2: Theories of media globalisation Part Two: Discourses Chapter 3: Discourses of identity and community Chapter 4: Discourses of Sex and Work Chapter 5: Discourses of War Part Three: Language and Image Chapter 6: Global Genres Chapter 7: Global Languages Chapter 8: Global Images Conclusion Bibliography

David Machin, Theo Van Leeuwen

Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.
At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.