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Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Introduction Unit one: What is an advertisement? Unit two: Attention-seeking devices Unit three: Writers, readers and texts Unit four: How does that sound? Stereotyping Unit five: Nautical but nice: intertextuality Unit six: Cultural variations Unit seven: Tricks of the trade Unit eight: Picture me this Unit nine: Language on the move