The Expression of Attitude deals with a number of broad but interrelated questions: what are attitudes, how do they relate to behavior, how are they acquired, and in what ways can they be shared? The author argues that consistency, within attitude structure and between attitudes and behavior, arises primarily from interpersonal rather than intrapersonal processes. Emphasis is placed on how people interpret behavior as an expression of attitude, and what they demand of such behavior before they treat it as decodable in a particular way.
I A summary of the argument.- II Attitude as the meaning of expressive behavior.- III Attitude-relevant behavior and the 'three-component' view.- IV Learning theory and the acquisition of attitudinal responses.- V The relativity of consistency.- VI The learning of accountability.- VII Values, salience and accountability.- VIII Attitude and the psychology of judgment.- IX Judgment and learning.- X Shared attitudes and social representations.- XI Accountability, judgment and consistency.- XII Attitudes as a social product.- References.