This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.

Martin J. Carter Lecturer in Economics at Leeds University Business School. His research interests centre on knowledge management in the modern firm
Mark Christopher Casson is Professor of Economics and Head of the Department of Economics at the University of Reading. One of his principle research interests is the economics of the multinational enterprise. He has published several books in the area, both as author and editor.
Malcolm Chapman is currently Lecturer in International Business at the Centre for International Business, University of Leeds (CIBUL). He has published widely in social anthropology and management.

Introduction PART 1: THEORETICAL BACKGROUND: ECONOMICS AND ANTHROPOLOGY Economics as an Imperialist Social Science (co-author M.Casson ) Economics and Social Anthropology - Reconciling Differences (co-author M.Chapman ) The Perception and Measurement of Transaction Costs (co-author M.Chapman ) PART 2: INTERNATIONAL BUSINESS: THEORY AND METHOD Theory and Method in International Business (co-author M.Chapman ) An Economic Model of International Joint Venture Strategy (co-author M.Casson ) A Longitudinal Study of the Internationalization Process in a Small Sample of Pharmaceutical and Scientific Instrument Companies (co-author M.Chapman ) PART 3: BUSINESS PROCESS DESIGN, INNOVATION AND KNOWLEDGE Organizing for Innovation: the Multinational Enterprise in the Twenty-First Century (co-author M.Casson ) The Economics of Business Process Design (co-author M.Carter ) The Economics of Business Process Design in Multinational Firms (co-author M.Carter ) A Longitudinal Study of the Management of Cooperative Strategies (co-author M.Chapman ) Wise Before the Event : the Creation of Corporate Fulfilment (co-author M.Chapman )