Lori Latrice Martin, PhD, is associate professor of sociology and African and African American studies at Louisiana State University.

Series Foreword
Brian D. Behnken
Acknowledgments
Introduction
Lori Latrice Martin
Part I: Racism and Sports: Theoretical Perspectives
1. The Black Athlete and the Postracial Myth
Lori Latrice Martin
2. Systemic Racism Theory: Critically Examining College Sport Leadership
Michael Regan, Akilah R. Carter-Francique, and Joe R. Feagin
3. Using Marketing Theory to Increase African-American Participation with Major League Baseball
John A. Fortunato and Jerome D. Williams
4. Race, In-Group Bias, and Their Influence on Perceptions of Controversial Same-Race and Different-Race Athletes
Joshua B. Dickhaus and Lance Kinney
5. Racism Front and Center: Introducing the Critical Demography of Athletic Destinations
Lori Latrice Martin and Hayward Derrick Horton
Part II: Evidence of Racism in College and Professional Sports
6. "Jackie Robinson Day": The Contemporary Legacy
David Naze
7. Intentional Foul?: Sports Card Values and the (De)valuation of Black Athletes in the NBA, 1989-2009
Wade P. Smith, Eric Primm, and Valerie R. Stackman
8. Black Issues in Higher Education's Arthur Ashe Awards, 1995-2000: Invisible Men and Women (Scholars and Ballers)
C. Keith Harrison
Part III: Race, Gender, and Media Representations
9. Dilemmas and Contradictions: Black Female Athletes
David J. Leonard
10. William Pope.L's Budapest Crawl and Black Male Sports Bodies in Advertising in the 1990s
Tiffany E. Barber
11. Armstrong, Bonds, and PEDs: Racial Framing in U.S. Newspapers, 1999-2006
Jennifer Greer and Christopher Murray
12. Racial Knowledge about Sport: A Mixed-Method Approach for Investigating Cultural Myths and Stereotypes about African-American Male Athleticism
C. Keith Harrison, Suzanne Malia Kirkland, Louis Harrison, Larry Proctor, and Quentin G. Love
About the Editor and Contributors
Index

This collection of essays highlights the controversies surrounding racism in sports and African American athletes, examining the racial discrimination that exists in one of the most public arenas in the 21st century.
Despite increasing diversity in the American population, race and racial bias continue to be significant issues in the United States. Sports-one of the most visible and important subsets of American culture-directly reflect our society's beliefs about race. This book examines racial controversy and conflict in various sports in the United States in both previous eras as well as the current "Age of Obama."
The essays in the work explain how racial ideologies are created and recreated in all areas of public life, including the world of sports. The authors address a wide range of sports, including ones where racial minorities are in the numerical minority, such as hockey. Specific topics covered include the devaluation of black athletes, racism in Major League Baseball, and the treatment of black female athletes.