A meme is any idea, behavior, or skill that can be transferred from one person to another by imitation. In this book, Blackmore discusses the theory of "memetic selection"--survival of the fittest among competitive ideas down through the generations--to strive for a new understanding of the evolution of our minds and cultures.

Susan Blackmore is a Lecturer in the School of Psychology, University of the West of England. The author of Dying to Live: Science and the Near Death Experience, she resides in Bristol, UK.