This interdisciplinary, book-length study of the linguistics of organizational styling presents an innovative take on the notion of style.

Lionel Wee is a Professor in the Department of English Language and Literature at the National University of Singapore.

1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language.