Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.

This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of LISST-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has published several books in both French and English including On the origins of self-service (Routledge, forthcoming).

Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. His current work investigates consumer logistics, digitalization of consumption and retailing.

Niklas Hansson is PhD in European Ethnology and senior researcher at the Centre for Consumer Science, University of Gothenburg, Sweden. His current work examines digitalization of ethical consumption practices, consumer logistics and marketization of cultural heritage on second hand markets in the Swedish context.

Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, University of Gothenburg, Sweden. Her research interests are within consumption, gender and retail and she has published on fashion, service work and normativity.

TABLE OF CONTENTS

1. Digitalizing consumption: Introduction. Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden.


2. Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France.


3. Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland.


4. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada.


5. Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom.


6. Promoting ethical consumption: The construction of smartphone apps as 'ethical' choice prescribers. Lena Hansson, University of Gothenburg, Sweden.


7. Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden.


8. "Write something": The shaping of ethical consumption on Facebook. Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden.


9. Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden.


10. Marketing and cyberspace: William Gibson's vi